Archive for the ‘Transparency’ Category

Social Networking For Small Business

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This is how you filp Social Networking On Its Head.

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When someone says social networking what are they talking about.  It is not a technical term really.  Humans have been doing social networking for 1000’s of years.  What types of social networking do most small businesses do today? Here is a list of a few to get you started:
Business Network International (BNI), Local Chamber of Commerce, Moose Lodge, Knights of Columbus, United Way  , Rotary International and I am sure you could name many more.

Lately we have been hearing about all kinds of tools that people should be using to promote themselves in networking circles. Many of these we have talked about in the past on our site. Here is a list to name a few. LinkedIn, Facebook, YouTube, MySpace and Twitter seem to be getting all the press these days.

I am going to use the original social network, the local bar or pub, to explain how these tools and organizations relate to one another and are very complementary. Originally people met at the local pub. This is where people got to know one another and made personal connections and all kinds of business deals. Things have not changed very much as far as getting to trust one another. You have to get to know someone to trust them. Read the rest of this entry »